Rugby challenge 3 release12/11/2022 BT signed a wholesale deal with Virgin Media on 15 August 2013 bringing the channels free of charge to customers on the TV XL package. The Channels started broadcasting on 1 August 2013, on the same day ESPN America ceased to broadcast and ESPN became ESPN from BT Sport broadcasting most of ESPN America's content. The BT-owned terrestrial feeds of Sky Sports 1 and 2, which were also used for Top Up TV, were dropped on 1 July in favour of BT Sport 1 and 2. On Sky, the channels replaced BT's placeholders, Sailing 1 and 2. On, BT Sport 1 and BT Sport 2 were added to the BT TV EPG, followed by Sky the next day along with an on-screen message that the channel was coming soon. The value of the deal was not disclosed, but BT was understood to be paying "low tens of millions". BT would continue to broadcast at least one ESPN branded channel since the deal's completion date of 31 July, as part of its BT Sport package of services. On 25 February 2013, BT agreed to acquire ESPN's UK and Ireland TV channels business, consisting of ESPN and ESPN America ( ESPN Classic was not included). The following months also saw BT win rights to Premiership Rugby and its associated 7s Series, and American, Brazilian, French and Italian top-flight football. The news followed speculation that ESPN was reconsidering its position in the UK. BT announced at the same time that it would be launching its own channel for its new football coverage. News of BT's first foray into sports broadcasting first came about on 12 June 2012 when it was announced that they had won the rights to 38 live Premier League matches for three seasons from the 2013-14 season, beating American broadcast partner ESPN who had held the shared rights with Sky Sports the previous season.
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